Pinterest launches AR furniture shopping experience

2022-04-25 0 By

According to VRScout, Pinterest says it has expanded AR Try On to home improvement products at select RETAILERS in the US, with iOS or Android devices now allowing users to select from virtual furniture catalogs and place life-scale digital replicas in real-world Spaces.Pinterest first launched AR Try On last year, when the company focused its attention On the beauty market, allowing users to Try a variety of lipstick and eye shadows.Users can now access digital furniture catalogs from US retailers Crate & Barrel, CB2, walmart, West Elm, Wayfair, and others, and place virtual furniture in their personal space with AR functionality.Here’s how to get started: Open the Pintrest app on your iOS or Android device and start browsing home improvement products;Select the “Try in space” option, and then adjust the virtual furniture in real space;Click the Pin icon to access the checkout page and purchase the actual product.Joan King, Senior vice President of e-commerce and international Operations for Crate & Barrel and CB2, says:”Customers are looking for unique, durable products from Crate & Barrel and CB2, and Pintrest’s furniture Trial tool is one of many examples of how we explore innovative solutions to make this shopping experience as intuitive as possible by bridging the gap between virtual commerce and reality.”