Global scale of 37.45 billion US dollars, second-hand high-end consumer goods are still a crisis of confidence

2022-04-29 0 By

China Business Daily (reporter Chen Qingwen/photo) second-hand high-end consumer goods sales more hot.China Business Daily reporter recently visited found that Beijing silk Street of medieval goods exhibition, fat tiger Sanlitun flagship store have attracted a lot of consumers to shop consumption.Although the online and offline markets are doing hot, but the authenticity of the identification standards are not unified and other problems are still restricting the development of second-hand high-end consumer goods.Market sales hot reporters visit Beijing Sanlitun to see, around the taigu li surrounding second-hand high-end consumer goods stores, each passenger flow.Especially panghu Sanlitun flagship store, even on weekdays, panghu’s offline store on the first floor of Tong Ying Center still has a constant flow of customers, and even queue up to enter the store after work in the evening.Consumer Ms Wang expresses to the reporter, did not think secondhand goods store is decorated so luxuriant, not even the brand store of a line of big brands is bad, very catch the eye.The reporter noted that in store design, second-hand high-end consumer goods store overall decoration fashion, avant-garde.In terms of service, there is almost no difference with the service of a big-name store. The shop assistant will provide one-to-one service and answer questions in detail for each product.Hermes bags line an entire wall.The staff member inside the store tells a reporter, fat tiger this shop manages an area of more than 1000 square meters.In the choice of goods, the store put more than 300 classic Louis Vuitton goods, there are 200 “counter broken goods king” Hermes bags and hundreds of Chanel bags, some brand classic bags are sold here.In addition to the first-tier brand goods, the store also set up filled with super co-branded IP tide play art tide play area.Hipster games can be found everywhere.”The quality of every product in the store is above 95% new, certified by China Inspection Group, and insured by genuine insurance.””In addition to selling goods, the store also provides services such as identification and recycling,” a staff member told reporters.The store provides product identification service.Ma Cheng, founder of Panhu Technology, said that panhu Sanlitun flagship store is positioned as a fusion of medieval and avant-garde fashion, and can provide users with the ultimate high-end consumer experience of the store.Consumer Ms Wang expresses to the reporter, fat tiger sanlitun flagship store lets oneself have the knowledge that updates to secondhand goods.The value of second-hand goods is also increased through fashionable and high-end displays.He Cong, chairman of Qihetu, told reporters that as non-standard second-hand goods, offline stores have a stronger interaction and entity, consumers are more assured to buy in the store, so more popular.In addition to the second-hand platform active offline layout, recently, xiushui Street building also held a medieval commodity exhibition.Xiushui Street told reporters, in the middle of the exhibition brought together dozens of ancient goods in the country, tens of thousands of high-end brand goods, attracted the attention of many consumers.In He Cong’s opinion, second-hand goods in physical stores not only give consumers close contact with goods and increase their sense of trust, but also foster the concept of circular economy, environmental protection and sustainable fashion consumption.With the frequent opening of offline second-hand physical stores, online second-hand e-commerce platforms have also been favored by capital.According to bain & Company’s latest report, the global volume of used high-end consumer goods reached $37.45 billion at the end of last year, and it expects that figure to increase further this year.Second-hand goods, seen as part of sustainable fashion because reselling can extend the life of high-end consumer goods, have become a new piece of the market since last year, with Gucci’s parent Kering the fastest moving, market analysts say.In addition to investing in Vestiaire Collective through Artemis, kering’s core brand Gucci launched Vault, an e-commerce platform for second-hand goods, last year.Zhang Peiying, an expert in the field of fashion, told reporters that second-hand high-end consumer goods are often sold at a much lower price than the counter, and there are also a lot of classic styles and new second-hand bags with a color of 95-99, and the price is relatively close to the people.Second-hand high-end consumer goods are more “affordable” for trendy and “pragmatic” young people.According to the report released by Yousha Auction, the growth of China’s high-end consumer goods primary market is gradually stabilizing, but the second-hand market is in the current situation of large inventory and low circulation rate, and the second-hand high-end consumer goods industry will remain the tuyere industry in the future.In he Cong’s opinion, in addition to actively layout offline physical stores for second-hand goods, from the regional perspective, the third and fourth tier cities will be the main areas where businesses will exert their power in the future.”As third-tier and fourth-tier cities have a large population base but few channels to buy high-end goods, their second-hand high-end consumer goods market still has huge development potential and will show a strong buying trend in the future.”Crisis of trust to be solved second-hand high-end goods demand is strong, but there are still some problems in the industry, such as the uneven quality of the business, the authenticity of the standard is not unified.Ms. Li said that there are now many second-hand high-end consumer goods stores, such as Panghu second-hand shops, from service to commodity display, and a big brand similar.But after all, it is not a brand authorized product, and there is no unified standard for high-end consumer goods identification, so there are still concerns.It is reported that the goods in some second-hand high-end consumer goods stores are purchased by buyer teams in overseas markets, and the supply chain is not clear, so the qualification of goods is difficult to be convincing.At the same time, there are consumers said that the price difference of 95% new bags in different channels amounted to several hundred yuan, the price system chaos.Insiders believe that how to establish a good relationship of trust with consumers is the challenge facing the second-hand high-end consumer goods industry, and it is still a long way to go.However, for the problems existing in the second-hand market, businesses are also actively changing.The reporter noted that the second-hand trading platform fei Yu is actively cooperating with third-party professional authorities, such as zhongjian Luxury Center and Zhongsu platforms.Iresearch shows that high-end consumer goods retailers should enhance the internal and external business optimization, and constantly strengthen their own brand service ability, to provide consumers with a trust basis for transactions.Industry insiders said that professional identification ability, accurate pricing ability and differentiated operation ability, idle high-end consumer goods retailers need to have the ability.